The ATC’s centennial celebration serves as a moment of reflection — a time to honor the countless volunteers, staff, and supporters who have contributed to the Trail’s longevity. These volunteers, who generously donate their time and energy, are the backbone of the Trail’s maintenance. This milestone represents a century of dedication to protecting and maintaining the Appalachian Trail, which provides over 3 million annual visitors, hikers, and outdoor enthusiasts with breathtaking access to the natural beauty of the United States. From seasoned hikers to newcomers drawn to the serenity of nature, the A.T. unites people across generations and backgrounds, inspiring a collective sense of responsibility for protecting access to public lands.

We must pause and recognize special moments like this to reflect on the past and — arguably, more importantly — renew our commitment to the future.

When living in the Midwest, before joining the ATC Board and ultimately the ATC staff, I was inspired to learn more about the iconic A.T. from afar — including how it came to be and how it endures. I assumed my tax dollars maintained it until I took the time to do my homework and learned that the Trail is not entirely funded and operated by the federal government via the National Park Service. Instead, it’s a tapestry of partners, woven together to protect and maintain it collaboratively. I believe there are millions more like me who do not know what it takes to sustain a long-distance trail like the A.T.

While the Trail is a beloved destination for millions, only a small fraction actively contributes to its maintenance and preservation. The long-term sustainability of the Trail requires that future generations understand, appreciate, and participate in maintaining and supporting public resources like the A.T. We must bridge this gap and inspire more people to get involved. For the ATC staff and our dedicated Trail Maintaining Clubs to continue their essential work, we need to increase awareness, understanding, and the number of individuals engaged in protecting the Trail.

The A.T. also faces contemporary challenges: more frequent damaging weather events, increasing visitor numbers, and uncertain access to federal funding. These pressing issues require strategic solutions and dedicated advocacy. For instance, we are implementing measures to mitigate the impact of weather events, thoughtful approaches to visitation to ensure sustainability, and exploring alternative funding sources. The ATC is up for the challenge and is already taking action by collaborating with communities and stakeholders and investing in conservation projects to safeguard the Trail and its surroundings.

As stewards of the Trail, the ATC must continue to dispel myths and find innovative ways to reach everyday visitors and outdoor enthusiasts. To ensure this iconic Trail’s ongoing relevance and stewardship, we must capture a modern audience’s attention and foster a broad base of supporters who will protect, maintain, and advocate for the Trail and access to public lands.

The ATC’s bold new vision — the Appalachian Trail and its landscape are always protected, resilient, and connected for all — and branding are intended to do just that. Our new tagline, “Keep the Trail Alive,” creates a sense of urgency to get involved. By reinvigorating its brand message, the ATC strives to energize its existing supporters and attract a new generation of supporters, advocates, and volunteers passionate about preserving this iconic Trail for future generations.

I envision the ATC as a beacon of conservation and stewardship, embracing new technologies and innovative practices. The ATC is unwavering in its commitment to protecting, managing, and advocating for the Appalachian National Scenic Trail. Through the dedication of our staff, supporters, partners, and volunteers, we will keep the Trail alive and thriving for another century. Let us work together so that future generations can say, “Let’s go!” instead of reminiscing, “Remember when…”